Prominence and marketing

Photography by: Article by: 22 May, 2021

The main parameters that determine the relative prominence of auctions when users search for listings or browse the listings categories are as follows:

  • in relation to listing searches, the extent to which the relevant title and description matches the relevant search terms; and
  • in relation to listing category browsing, the chronological age of the listing and the filters applied by the user (such as country, car, make or part).

We may market particular lots made available through our services using third party platforms and social media networks, such as PistonHeads, Instagram, Facebook, YouTube, Tik-Tok and Twitter.

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